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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals, is business as you’ve never seen it.

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Bloomberg Primer
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Bloomberg Originals • Today, 9:30pm • 30m

Bloomberg Primer

"The Race to Fuel a Nuclear Energy Comeback"

Nuclear power is attempting a comeback, but producing the necessary fuel is complex. From mining to enrichment, can new technologies and supply chains scale to power the next generation of reactors?

Bloomberg Originals • Today, 10:00pm • 30m

Bloomberg Primer

"The Business of Adapting to Flood Risk"

Scientists are developing more powerful magnets to enable clean energy sources like fusion; China's dominance of the supply chain for rare earth magnets threatens their global availability.

Bloomberg Originals • Today, 10:30pm • 30m

Bloomberg Primer

"Transforming the Electrical Grid to Power AI"

AI's rapid growth is pushing global energy demand skyward, forcing electrical grids to expand and modernize. Now, companies from China to Nigeria are investing in new tech to power the future.

Bloomberg Originals • Today, 11:00pm • 30m

Quantum Marketing

S2026, EP3 "Athletic Brewing's Push to Reshape Beer"

Athletic Brewing helps move non-alcoholic beer into the mainstream; chief executive officer Bill Shufelt explains how it paired a reinvented product with the concepts of craft and wellness.

Bloomberg Originals • Today, 11:30pm • 30m

Quantum Marketing

S2026, EP1 "How Lectric Is Looking to Fuel the eBike Industry"

Raja Rajamannar sits down with Lectric eBikes co-founders Levi Conlow and Robby Deziel to explore how marketing can move an emerging technology into the mainstream by centering customer experience around the concepts of adoption and trust.

Bloomberg Originals • Tomorrow, 12:00am • 30m

Quantum Marketing

S2026, EP2 "Airbnb's Bet on Experience-Driven Marketing"

Airbnb Chief Experience Officer Hiroki Asai explains how the company seeks to drive deeper brand engagement through real-world experiences.

Bloomberg Originals • Tomorrow, 12:30am • 30m

Quantum Marketing

S2025, EP6 "How McLaren Racing's CEO Runs a Top Formula 1 Team"

McLaren Racing CEO Zak Brown discusses the technology, data and effort required to propel the McLaren brand onto the modern F1 stage and into living rooms around the globe.

Bloomberg Originals • Tomorrow, 1:00am • 30m

Quantum Marketing

S2025, EP8 "How AI Could Change the Advertising Business"

Stephen Pretorious, chief technology officer of WPP, unpacks the world of generative AI and its potential impact on marketing.


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