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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals, is business as you’ve never seen it.
Bloomberg Primer
"Why a Lunar Ecosystem Could Be Worth Billions"Governments and entrepreneurs are racing to commercialize the moon; these efforts could unlock a new, deep-space economy; but to return and stay will require the highest levels of innovation.
Quantum Marketing
"Liquid Death"Liquid Death is founded on the idea of breaking the norms of traditional marketing; speaking to CMO Dan Murphy, about the water company's origin as a sheep in wolf's clothing.
Quantum Marketing
"Neuro-Insight"We speak with Pranav Yadav, CEO of Neuro-Insight, about the marketing intelligence his company is gleaning from neuroscience.
Quantum Marketing
"How Mattel Turned Decades-Old Toys Into IP. Gold"Lisa McKnight, Mattel's Chief Brand Officer, has been at the forefront of reintroducing the iconic Barbie to the world; the toy brand has launched itself beyond store shelves and onto the silver screen.
Quantum Marketing
"How McLaren Racing's CEO Runs a Top Formula 1 Team"McLaren Racing CEO Zak Brown discusses the technology, data and effort required to propel the McLaren brand onto the modern F1 stage and into living rooms around the globe.
Quantum Marketing
"How AI Could Change the Advertising Business"Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing.
Quantum Marketing
"How an Underdog Sports League Got Millions Watching"From immersive experiences to live streaming, National Women's Soccer League Chief Marketing and Commercial Officer Julie Haddon discusses the opportunities for growing women's professional sports.
The Rise of America's ICE Towns
Small towns are at the center of President Donald Trump's mass deportation campaign, spearheaded by ICE; in one rural New Mexico county, officials are grappling with what it means to be an ICE town.