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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals, is business as you’ve never seen it.
Quantum Marketing
S2026, EP3 "Athletic Brewing's Push to Reshape Beer"Athletic Brewing helps move non-alcoholic beer into the mainstream; chief executive officer Bill Shufelt explains how it paired a reinvented product with the concepts of craft and wellness.
Quantum Marketing
S2026, EP5 "Qualcomm's Effort to Market the Invisible"Raja Rajamannar sits down with Qualcomm Chief Marketing Officer Don McGuire to discuss transforming invisible infrastructure into a consumer brand as AI moves into everyday devices.
Quantum Marketing
S2026, EP4 "L'Oréal's Strategy For A New Era Of Beauty"Raja Rajamannar sits down with Asmita Dubey, L'Oréal's global chief digital and marketing officer, to unpack how the century-old brand is adapting to the influencer economy and beauty technology.
Quantum Marketing
S2025, EP8 "How AI Could Change the Advertising Business"Stephen Pretorious, chief technology officer of WPP, unpacks the world of generative AI and its potential impact on marketing.
Quantum Marketing
S2025, EP9 "How an Underdog Sports League Got Millions Watching"From immersive experiences to livestreaming, National Women's Soccer League Chief Marketing and Commercial Officer Julie Haddon discusses the opportunities for growing women's professional sports.
Bloomberg Primer
"Can Microbes Solve The Copper Problem?"Scientists are developing more powerful magnets to enable clean energy sources like fusion; China's dominance of the supply chain for rare earth magnets threatens their global availability.
Bloomberg Primer
"The Business of Adapting to Flood Risk"Scientists are developing more powerful magnets to enable clean energy sources like fusion; China's dominance of the supply chain for rare earth magnets threatens their global availability.
Bloomberg Primer
"Transforming the Electrical Grid to Power AI"AI's rapid growth is pushing global energy demand skyward, forcing electrical grids to expand and modernize. Now, companies from China to Nigeria are investing in new tech to power the future.
