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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals, is business as you’ve never seen it.
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"Liquid Death"Liquid Death is founded on the idea of breaking the norms of traditional marketing; speaking to CMO Dan Murphy, about the water company's origin as a sheep in wolf's clothing.
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"Neuro-Insight"We speak with Pranav Yadav, CEO of Neuro-Insight, about the marketing intelligence his company is gleaning from neuroscience.
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"How Mattel Turned Decades-Old Toys Into IP. Gold"Lisa McKnight, Mattel's Chief Brand Officer, has been at the forefront of reintroducing the iconic Barbie to the world; the toy brand has launched itself beyond store shelves and onto the silver screen.
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"How McLaren Racing's CEO Runs a Top Formula 1 Team"McLaren Racing CEO Zak Brown discusses the technology, data and effort required to propel the McLaren brand onto the modern F1 stage and into living rooms around the globe.
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"How AI Could Change the Advertising Business"Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing.
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"How an Underdog Sports League Got Millions Watching"From immersive experiences to live streaming, National Women's Soccer League Chief Marketing and Commercial Officer Julie Haddon discusses the opportunities for growing women's professional sports.
The Growing Toll of America's Booming Kratom Industry
American use of the plant Kratom has grown dramatically, spurring both a lucrative industry while worrying health experts; discussing how the unregulated substance is being promoted and even made more potent and how some users are ending up dead.
The Hospitals That Won't Let Patients Go Home
The International Finance Corp., an arm of the World Bank, spends millions of dollars of taxpayer money to build up private-sector services in the developing world.But a Bloomberg investigation reveals that several private hospital companies funded.