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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals, is business as you’ve never seen it.

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Bloomberg Originals • Today, 9:00pm • 30m

Power Players

S2025, EP53 "Week in the Life of an F1 Driver"

Jason Kelly follows Pierre Gasly from Alpine Headquarters to a Paris photo shoot to get a firsthand look at how the business of being an F1 driver goes far beyond the track.

Bloomberg Originals • Today, 9:30pm • 30m

Power Players

S3, EP2 "The Future of Ferrari"

Jason Kelly heads to Maranello, Italy, to speak with Ferrari's leadership about the coming regulatory changes for Formula 1 and how Ferrari's racing technology informs the road cars of today.

Bloomberg Originals • Today, 10:00pm • 30m

Power Players

S3 "Inside the Miami Grand Prix"

Jason Kelly joins Miami Grand Prix Managing Partner Tom Garfinkel as he tackles the complexities of putting on the race and F1 CEO Stefano Domenicali reveals why it is key to F1's future growth.

Bloomberg Originals • Today, 10:30pm • 30m

Power Players

S3 "Inside Motorsport Valley's High-Tech Future"

Jason Kelly visits the UK's Motorsport Valley, where Williams Team Principal James Vowles and F1 Academy drivers' champion Abbi Pulling show how advanced simulation is shaping the future of Formula 1.

Bloomberg Originals • Today, 11:00pm • 30m

Quantum Marketing

S2026, EP1 "How Lectric Is Looking to Fuel the eBike Industry"

Raja Rajamannar sits down with Lectric eBikes co-founders Levi Conlow and Robby Deziel to explore how marketing can move an emerging technology into the mainstream by centering customer experience around the concepts of adoption and trust.

Bloomberg Originals • Today, 11:30pm • 30m

Quantum Marketing

S2026, EP2 "Airbnb's Bet on Experience-Driven Marketing"

Airbnb Chief Experience Officer Hiroki Asai explains how the company seeks to drive deeper brand engagement through real-world experiences.

Bloomberg Originals • Tomorrow, 12:00am • 30m

Quantum Marketing

S2026, EP3 "Athletic Brewing's Push to Reshape Beer"

Athletic Brewing helps move non-alcoholic beer into the mainstream; chief executive officer Bill Shufelt explains how it paired a reinvented product with the concepts of craft and wellness.


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