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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals, is business as you’ve never seen it.
Quantum Marketing
"Neuro-Insight"We speak with Pranav Yadav, CEO of Neuro-Insight, about the marketing intelligence his company is gleaning from neuroscience.
Quantum Marketing
"How Mattel Turned Decades-Old Toys Into IP. Gold"Lisa McKnight, Mattel's Chief Brand Officer, has been at the forefront of reintroducing the iconic Barbie to the world; the toy brand has launched itself beyond store shelves and onto the silver screen.
Quantum Marketing
"How McLaren Racing's CEO Runs a Top Formula 1 Team"McLaren Racing CEO Zak Brown discusses the technology, data and effort required to propel the McLaren brand onto the modern F1 stage and into living rooms around the globe.
Quantum Marketing
"How AI Could Change the Advertising Business"Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing.
Quantum Marketing
"How an Underdog Sports League Got Millions Watching"From immersive experiences to livestreaming, National Women's Soccer League Chief Marketing and Commercial Officer Julie Haddon discusses the opportunities for growing women's professional sports.
Power Players
S2025, EP53 "Week in the Life of an F1 Driver"Jason Kelly follows Pierre Gasly from Alpine Headquarters to a Paris photo shoot to get a firsthand look at how the business of being an F1 driver goes far beyond the track.
Power Players
S3, EP2 "The Future of Ferrari"Jason Kelly heads to Maranello, Italy, to speak with Ferrari's leadership about the coming regulatory changes for Formula 1 and how Ferrari's racing technology informs the road cars of today.
Power Players
S3 "Inside the Miami Grand Prix"Jason Kelly joins Miami Grand Prix Managing Partner Tom Garfinkel as he tackles the complexities of putting on the race and F1 CEO Stefano Domenicali reveals why it is key to F1's future growth.