British American Tobacco is transforming from a cigarette business to a consumer electronics business thanks to vaping technologies; James Wright speaks to marketing boss Kingsley Wheaton about how the company's marketing is changing too.
CNBC World30m
Watch Marketing Media Money with Fubo
- 100+ channels of live sports & TV
- Up to 1,000 hours of Cloud DVR
- Stream on up to 10 screens at once
- No contract, no commitment
Starting at $79.99/mo
Additional taxes, fees, and regional restrictions may apply