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A celebration of the fully immersive experience of modern basketball, including daily games across the globe, social media interaction and new technologies as well as the core tenets of the game.
A celebration of the fully immersive experience of modern basketball, including daily games across the globe, social media interaction and new technologies as well as the core tenets of the game.
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Basketball: A Love Story
"Air Jordan"Michael Jordan arrives in the NBA: the building of a player, brand and a pop culture icon.
Basketball: A Love Story
"The Spurs Way"Gregg Popovich and the Spurs embrace the globalization of basketball leading to a dynasty in San Antonio.
Basketball: A Love Story
"Deal of the Century"The ABA and NBA merge in 1976 with the St. Louis Spirit owners taking a smaller buyout but a portion of the NBA's TV rights in perpetuity.
Basketball: A Love Story
"Magic"Magic Johnson becomes the most well-known person in the world to be diagnosed with HIV after announcing his retirement at the age of 32.
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