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Bruce Pettet leads a fifth-generation family company on an unrelenting mission to make the best optics in America.

Original Air Date: Oct 20, 2023

Bruce Pettet leads a fifth-generation family company on an unrelenting mission to make the best optics in America.

Original Air Date: Oct 20, 2023

How to watch

More episodes

Sportsman Channel • Today, 10:00pm • 30m

American Made

S1, EP9 "Hornady"

Steve and Jason Hornady work to carry on Joyce Hornady's founding principle in 1949: the world needs a more accurate, deadly, and dependable bullet.

Rig TV • Tomorrow, 10:16am • 26m

American Made

S2, EP2 "Trijicon"

Trijicon's ACOG is the most widely used magnified optic in combat situations, surpassing all other similar devices.

Rig TV • Tomorrow, 10:42am • 26m

American Made

S2, EP3 "Case Knives"

Case makes knives in America since 1889.

Rig TV • Tomorrow, 11:08am • 26m

American Made

S2, EP4 "Colt"

Colt is ubiquitous with American firearms.

Sportsman Channel • Today, 8:30pm • 30m

American Made

S2, EP6 "Leupold"

The story of how a blue-collar landscaper became a great NRL shooter.

An intimate look into the lives and businesses of visionary Americans, one quality product at a time; showcasing those philosophies that embody the spirit of the American entrepreneur and the decisions they must make daily.
Original Air Date: Sep 29, 2023
Playback: HD
1 seasons available on demand
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