
Dr. Jason Bull is the charming and cocky founder of successful trial consulting firm Trial Analysis Corporation, where he and his team of experts employ psychology, human intuition and high-tech data to understand jurors, lawyers, witnesses and defendants, and construct effective narratives to help their clients win. Bull's team include his brother-in-law Benny, neurolinguistics expert Marissa, former detective Danny, hacker Cable, and Chunk, who helps perfect clients' appearances for trial. "Bull" is inspired by the early career of Dr. Phil McGraw, who also serves as executive producer.

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While assisting a man facing vehicular manslaughter charges, Bull finds a connection between the case and a state assemblyman who would benefit from a guilty verdict; Danny and Cable investigate why Marissa is acting and dressing differently.
Bull attempts to assist his ex-wife's defense in a wrongful death lawsuit, but he's hindered by unresolved conflicts from their marriage and a longstanding rift with her brother.
A client is on trial for going public with classified government documents; Bull experiences emotional turmoil following his daughter's kidnapping.
TAC represents a man charged with his high school girlfriend's murder after a documentary depicts him as the prime suspect in the decades-old homicide.