
Dr. Jason Bull is the charming and cocky founder of successful trial consulting firm Trial Analysis Corporation, where he and his team of experts employ psychology, human intuition and high-tech data to understand jurors, lawyers, witnesses and defendants, and construct effective narratives to help their clients win. Bull's team include his brother-in-law Benny, neurolinguistics expert Marissa, former detective Danny, hacker Cable, and Chunk, who helps perfect clients' appearances for trial. "Bull" is inspired by the early career of Dr. Phil McGraw, who also serves as executive producer.

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Izzy asks Bull to petition the court to have her best friend's body exhumed when the woman's son alleges she was murdered, despite her death already ruled accidental.
Flashbacks reveal Bull's attempt to get a new trial for a wrongly convicted prisoner that inspired him to work in trial science 12 years earlier.
Bull and the team worry about jury bias when Bull mounts a murder trial defense for a Black Lives Matter activist.
Bull is hired to help a woman determined to go against legal advice when she insists on pleading guilty to the murder of a wealthy philanthropist who preyed on her as a teenager.