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Dr. Jason Bull is the charming and cocky founder of successful trial consulting firm Trial Analysis Corporation, where he and his team of experts employ psychology, human intuition and high-tech data to understand jurors, lawyers, witnesses and defendants, and construct effective narratives to help their clients win. Bull's team include his brother-in-law Benny, neurolinguistics expert Marissa, former detective Danny, hacker Cable, and Chunk, who helps perfect clients' appearances for trial. "Bull" is inspired by the early career of Dr. Phil McGraw, who also serves as executive producer.