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Jon Taffer is the Gordon Ramsay of the bar and nightclub business. In each episode of this series, Taffer helps transform a struggling bar into a vibrant, profitable business, utilizing his expertise as a nightlife consultant who has started, flipped or owned more than 600 bars and clubs in his career. From the height of the bar stools and the science of the perfect pour to the effect the tempo of the music has on alcohol consumption, Taffer delves into every facet of the business, and he does it with a no-holds-barred style. He's assisted by his wife, Nicole -- who enters establishments under cover to help diagnose the problems -- along with a rotating cast of experts that include a celebrity chef, a Master of Whisky and a mixologist.
S10, EP3 "When Dreams Hit the Sidewalk"
In Orlando, Florida, Jon Taffer is on a mission to save a struggling bar. Despite the owner's genuine passion and dedication, the establishment is failing due to a fundamentally flawed and misguided concept that was doomed from its very inception.
S4, EP44 "Dragon Lady"
An apathetic owner would rather vape in the corner than engage with the customers at her own bar; can Taffer turn the situation around before the entire business goes up in smoke?
S3, EP21 "Crappy Cantina"
Jon has to turn up the volume to get the message through to two brothers who have opened up a death metal bar that is swallowing their parents' retirement fund.
S3, EP39 "Scary Mary's"
A philandering, sexist bar owner, who tells female customers to take their tops off, leaves Jon uncertain whether he really wants to save Mary's Outpost in Grand Prairie, Texas.
