Jon heads to Palm Desert, CA to help rescue a 20-year-old bar, that has failed to ever make a profit, while navigating a complicated web of relationships.

Paramount Network • Aired Mon Dec 08, 8:00pm UTC • 1h

S9, EP8 "A Perla in the Rough"

Jon sends hospitality protégé Dustin Drai to Glendale, Arizona, to rescue a local institution whose current owner is treating the bar as his personal hangout and giving away free drinks.

Jon Taffer is the Gordon Ramsay of the bar and nightclub business. In each episode of this series, Taffer helps transform a struggling bar into a vibrant, profitable business, utilizing his expertise as a nightlife consultant who has started, flipped or owned more than 600 bars and clubs in his career. From the height of the bar stools and the science of the perfect pour to the effect the tempo of the music has on alcohol consumption, Taffer delves into every facet of the business, and he does it with a no-holds-barred style. He's assisted by his wife, Nicole -- who enters establishments under cover to help diagnose the problems -- along with a rotating cast of experts that include a celebrity chef, a Master of Whisky and a mixologist.

Starring: Jon Taffer

Original Air Date: Jul 19, 2011

Genres: RealityTV Series

Rating: TV14

Playback: HD

8 seasons available on demand

Available on