
Jon Taffer is the Gordon Ramsay of the bar and nightclub business. In each episode of this series, Taffer helps transform a struggling bar into a vibrant, profitable business, utilizing his expertise as a nightlife consultant who has started, flipped or owned more than 600 bars and clubs in his career. From the height of the bar stools and the science of the perfect pour to the effect the tempo of the music has on alcohol consumption, Taffer delves into every facet of the business, and he does it with a no-holds-barred style. He's assisted by his wife, Nicole -- who enters establishments under cover to help diagnose the problems -- along with a rotating cast of experts that include a celebrity chef, a Master of Whisky and a mixologist.
Out-of-control bartenders are too busy dancing on the bar to pour drinks until Taffer puts an end to the party.
Taffer tries to tame the rocket-like owner of the famed Cooper Rocket before he does himself in.
It's a race against the clock as Jon Taffer tries to rescue a failing bar with a crumbling floor.
When an old-school Memphis cigar man takes a stab at the bar business, he discovers hiring his millennial son wasn't quite what he had expected.