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Marketing Media MoneyThis series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever."The Sandbox"People see marketing every day, but how they consume it changes with the media.
"DBS"The strategy of DBS, a large bank, as it brands itself as a tech start-up.
"On"CNBC uncovers the marketing strategies behind Swiss sportswear brand, On, and reveals how an innovative running shoe became a multibillion-dollar business.
"Cannes Lions 2023"CNBC's Tania Bryer heads to the Cannes Lions International Festival of Creativity for the 70th anniversary of the event.
"#: AEG Presents"CNBC's Julianna Tatelbaum speaks with live music promotion company AEG Presents to examine the premiumization of their festival portfolio and the crucial role of brand partnerships.
"Diageo"CNBC explores global drinks giant Diageo's strategies and how it's aligning its portfolio of more than 200 brands with changing consumer trends.
"Formula One"With 2018 marking the first full Formula One season in a post-Bernie Ecclestone era, the motorsport's new owners work to reverse the worldwide decline in fans and TV viewers.
"Accenture"A discussion on Accenture Interactive's moves in marketing.
"Volvo"Willem Marx talks about Volvo's mission to attract new customers without alienating existing ones.
"IBM"Michelle Peluso explains how IBM markets what it does.
"British American Tobacco"British American Tobacco is transforming from a cigarette business to a consumer electronics business thanks to vaping technologies; James Wright speaks to marketing boss Kingsley Wheaton about how the company's marketing is changing too.
"Dunkin"Karen Tso speaks to Tony Weisman, Chief Marketing Officer at Dunkin, about losing "Donuts" in a controversial name change and creating a healthier menu.
"L'Oréal"L'Oréal is a company of 36 brands, in 150 countries, turning over $30 billion across hair care, skin care and beauty. Marketing Media Money looks into why the company's digital transformation is at the heart of marketing too.
"Tinder"When it comes to dating, Tinder outstrips the other mobile apps.
"Atlantis"Dan Murphy discovers how marketing and PR has contributed to the success of Atlantis, The Palm.
"Merlin Entertainments"Dan Murphy goes inside one of the world's largest leisure attraction operators to examine the marketing strategies behind global brands.
"Anantara"CNBC's Dan Murphy explores the global luxury hotel and resorts brand Anantara to examine its marketing strategies; he visits one of its latest resorts on Dubai's ambitious World Islands.
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This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.
Original Air Date: May 5, 2016
Genres: News/TalkTV Series
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Playback: HD
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