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Marketing Media MoneyThis series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever."Influencers"Exploring the rise of social media influencers and where the industry may be heading next.
"Merlin Entertainments"Dan Murphy goes inside one of the world's largest leisure attraction operators to examine the marketing strategies behind global brands.
"Anantara"CNBC's Dan Murphy explores the global luxury hotel and resorts brand Anantara to examine its marketing strategies; he visits one of its latest resorts on Dubai's ambitious World Islands.
"The Sandbox"People see marketing every day, but how they consume it changes with the media.
"DBS"The strategy of DBS, a large bank, as it brands itself as a tech start-up.
"On"CNBC uncovers the marketing strategies behind Swiss sportswear brand, On, and reveals how an innovative running shoe became a multibillion-dollar business.
"Cannes Lions 2023"CNBC's Tania Bryer heads to the Cannes Lions International Festival of Creativity for the 70th anniversary of the event.
"#: AEG Presents"CNBC's Julianna Tatelbaum speaks with live music promotion company AEG Presents to examine the premiumization of their festival portfolio and the crucial role of brand partnerships.
"Diageo"CNBC explores global drinks giant Diageo's strategies and how it's aligning its portfolio of more than 200 brands with changing consumer trends.
"Formula One"With 2018 marking the first full Formula One season in a post-Bernie Ecclestone era, the motorsport's new owners work to reverse the worldwide decline in fans and TV viewers.
"Accenture"A discussion on Accenture Interactive's moves in marketing.
"Volvo"Willem Marx talks about Volvo's mission to attract new customers without alienating existing ones.
"IBM"Michelle Peluso explains how IBM markets what it does.
"Huda Beauty"In just seven years, Dubai based Huda Beauty has turned into a company valued at $1.2 billion; James Wright finds out how Huda Kattan and her two sisters did it all without the use of traditional advertising.
"Inclusion In Marketing Part One: Diversity"James Wright looks at levels of diversity in advertising on people's screens and asks how inclusive the marketing industry itself is.
"Inclusion In Marketing Part 2 - Diversity"In the second of this two-part special, James Wright and guests explore how industry changes are encouraging inclusion and diversity in marketing.
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This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.
Original Air Date: May 5, 2016
Genres: News/TalkTV Series
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Playback: HD
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