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Exploring the evolving narrative of America through the stories of some of the nation's most famous families.
S1, EP2 "The Rockefellers"
John D. Rockefeller started out with one kerosene refinery in Cleveland, which within 15 years became Standard Oil, the largest oil producer in the world; the Rockefellers gave much of their wealth away and dedicated their lives to philanthropy.
S1, EP3 "The Fords"
Henry Ford was an American pioneer; he revolutionized the automobile, the assembly line production method and brought cars to millions of American families -- but his personal life was far from perfect.
S1, EP1 "The Vanderbilts"
Cornelius "The Commodore" Vanderbilt rose from nothing to build the biggest shipping and railroad empires in America, and amass a great fortune; his dying words were to "keep the money together."
S2, EP4 "Astor"
From the fur trade to the drug trade, John Jacob Astor builds America's first mega-fortune; ensuing generations of Astors battle to control it, helping to define the opulent Gilded Age.
S2, EP9 "Johnson & Johnson"
Robert Wood Johnson starts a medical supplies company that his son grows into a large healthcare products corporation; family rivalries and lawsuits threaten its reputation.
S2, EP8 "Carnegie"
Forrest Mars reunites with his estranged father to transform a candy company; Forrest takes over from family members to build one of the largest privately held corporations in the world.
S2, EP7 "Anheuser Busch"
Adolphus Busch saves a failing brewery; his grandson turns Budweiser into America's number one beer, but after a corporate takeover, a marketing ploy brings consumer backlash and plummeting sales.
S2, EP6 "Harley-Davidson"
Bill Harley and Arthur Davidson work with family members to build an iconic brand; their heirs lose control of the company but take back ownership and restore its reputation.
