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From social media to AI, advertising has changed dramatically in a short time; host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers.
"How McLaren Racing's CEO Runs a Top Formula 1 Team"
McLaren Racing CEO Zak Brown discusses the technology, data and effort required to propel the McLaren brand onto the modern F1 stage and into living rooms around the globe.
"How an Underdog Sports League Got Millions Watching"
From immersive experiences to livestreaming, National Women's Soccer League Chief Marketing and Commercial Officer Julie Haddon discusses the opportunities for growing women's professional sports.
"Liquid Death"
Liquid Death is founded on the idea of breaking the norms of traditional marketing; speaking to CMO Dan Murphy, about the water company's origin as a sheep in wolf's clothing.
"Neuro-Insight"
We speak with Pranav Yadav, CEO of Neuro-Insight, about the marketing intelligence his company is gleaning from neuroscience.
