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From social media to AI, advertising has changed dramatically in a short time; host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers.
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S2026, EP1 "How Lectric Is Looking to Fuel the eBike Industry"
Raja Rajamannar sits down with Lectric eBikes co-founders Levi Conlow and Robby Deziel to explore how marketing can move an emerging technology into the mainstream by centering customer experience around the concepts of adoption and trust.
S2025, EP5 "How Marketers Are Trying to Read Your Mind"
From social media to AI, advertising has changed dramatically in a short time; host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers.
S2025, EP3 "How Mattel Turned Decades-Old Toys Into IP. Gold"
Lisa McKnight, Mattel's Chief Brand Officer, has been at the forefront of reintroducing the iconic Barbie to the world; the toy brand has launched itself beyond store shelves and onto the silver screen.
S2025, EP6 "How McLaren Racing's CEO Runs a Top Formula 1 Team"
McLaren Racing CEO Zak Brown discusses the technology, data and effort required to propel the McLaren brand onto the modern F1 stage and into living rooms around the globe.
