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Late-night icon Jimmy Fallon and marketing Hall of Famer Bozoma Saint John join forces in a new business competition where they challenge 10 people from across the country to pitch and execute marketing campaigns for eight world-famous brands. The contestants design billboards on the ground and in the sky, direct commercials featuring celebrity guests, write musical jingles and more. Representatives from each brand will select the winning ideas and incorporate them into real-world campaigns. The person who lands the most accounts earns the title "Innovator of the Year" and the grand prize of $100,000.
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S1, EP8 "Innovator of the Year"
Therabody and investor Josh Allen, the NFL's MVP, engage the final four creatives at the agency to create cinematic spec commercials; a concept brought to life by Therabody, title of Innovator of the Year and $100K grand prize are at stake.
S1, EP7 "Jennifer Garner Is Not Applying for a Job"
The On Brand Agency is tasked by KitchenAid to whip up a web series that promotes their innovative products alongside A-list talent; performance reviews are in, and the creatives have one chance to prove themselves before a shocking elimination.
S1, EP6 "Oh Boy, Doughboy"
The Pillsbury Doughboy joins forces with the On Brand Agency to ensure every baker knows what Pillsbury brings to the table; the creatives work to develop and launch an interactive activation to be judged by a very non-traditional focus group.
S1, EP5 "The Super Bowl Is the Holy Grail"
The On Brand Agency gets their biggest assignment yet; Captain Morgan and late-night host Jimmy Kimmel tap the eight creatives to fuel a Super Bowl campaign with the goal of reaching younger generations and bringing friends together.
