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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals, is business as you’ve never seen it.
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Quantum Marketing
"How Mattel Turned Decades-Old Toys Into IP. Gold"Lisa McKnight, Mattel's Chief Brand Officer, has been at the forefront of reintroducing the iconic Barbie to the world; the toy brand has launched itself beyond store shelves and onto the silver screen.
Quantum Marketing
"How McLaren Racing's CEO Runs a Top Formula 1 Team"McLaren Racing CEO Zak Brown discusses the technology, data and effort required to propel the McLaren brand onto the modern F1 stage and into living rooms around the globe.
Quantum Marketing
"How AI Could Change the Advertising Business"Stephen Pretorious, chief technology officer of WPP, unpacks the world of generative AI and its potential impact on marketing.
Quantum Marketing
"How an Underdog Sports League Got Millions Watching"From immersive experiences to livestreaming, National Women's Soccer League Chief Marketing and Commercial Officer Julie Haddon discusses the opportunities for growing women's professional sports.
Bloomberg Primer
S1, EP1 "How New Magnets Could Power the Future"Scientists are developing more powerful magnets to enable clean energy sources like fusion; China's dominance of the supply chain for rare earth magnets threatens their global availability.
Bloomberg Primer
S1, EP2 "Can Living Human Brain Cells Power AI?"Exploring the world of biocomputing; scientists are laying the foundation for a field that may blur the lines between the biological and synthetic.
Bloomberg Primer
S2, EP1 "The Race to Challenge China's EV Lead"Chinese companies dominate the EV battery supply chain and are expanding rapidly outside their home market. Meanwhile, competitors are looking to new chemistries to leapfrog the leading tech.
Bloomberg Primer
"The Race to Merge AI With Humanoid Robots"Humanoid robots that use AI are going mainstream, but they're far from proven; with billions of dollars invested, can they deliver real-world value, or will they fall short of the hype?
