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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals, is business as you’ve never seen it.
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"How Mattel Turned Decades-Old Toys Into IP. Gold"Lisa McKnight, Mattel's Chief Brand Officer, has been at the forefront of reintroducing the iconic Barbie to the world; the toy brand has launched itself beyond store shelves and onto the silver screen.
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"How McLaren Racing's CEO Runs a Top Formula 1 Team"McLaren Racing CEO Zak Brown discusses the technology, data and effort required to propel the McLaren brand onto the modern F1 stage and into living rooms around the globe.
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"How AI Could Change the Advertising Business"Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing.
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"How an Underdog Sports League Got Millions Watching"From immersive experiences to live streaming, National Women's Soccer League Chief Marketing and Commercial Officer Julie Haddon discusses the opportunities for growing women's professional sports.
Bloomberg Primer
S2, EP1 "The Race to Challenge China's EV Lead"Chinese companies dominate the EV battery supply chain and are expanding rapidly outside their home market. Meanwhile, competitors are looking to new chemistries to leapfrog the leading tech.
Bloomberg Primer
S1, EP2 "Can Living Human Brain Cells Power AI?"Exploring the world of biocomputing; scientists are laying the foundation for a field that may blur the lines between the biological and synthetic.
Bloomberg Primer
S1, EP3 "The Big Business of Drilling Into the Earth"Geothermal has been the underdog of the energy industry, but that may be about to change as new startups use fracking technologies to expand potential geothermal sites.
Bloomberg Primer
S1, EP4 "Why Money Is Flowing Into Geoengineering"Scientists and entrepreneurs are testing radical ideas like solar radiation management and ocean fertilization; they are finding funding for them.