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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals, is business as you’ve never seen it.

How AI Could Change the Advertising Business

Quantum Marketing

"How AI Could Change the Advertising Business"

Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing.

Quantum Marketing

"How an Underdog Sports League Got Millions Watching"

From immersive experiences to livestreaming, National Women's Soccer League Chief Marketing and Commercial Officer Julie Haddon discusses the opportunities for growing women's professional sports.

Power Players

S2025, EP53 "Week in the Life of an F1 Driver"

Jason Kelly follows Pierre Gasly from Alpine Headquarters to a Paris photo shoot to get a firsthand look at how the business of being an F1 driver goes far beyond the track.

Power Players

S3, EP2 "The Future of Ferrari"

Jason Kelly heads to Maranello, Italy, to speak with Ferrari's leadership about the coming regulatory changes for Formula 1 and how Ferrari's racing technology informs the road cars of today.

Power Players

S3 "Inside the Miami Grand Prix"

Jason Kelly joins Miami Grand Prix Managing Partner Tom Garfinkel as he tackles the complexities of putting on the race and F1 CEO Stefano Domenicali reveals why it is key to F1's future growth.

Power Players

S3 "Inside Motorsport Valley's High-Tech Future"

Jason Kelly visits the UK's Motorsport Valley, where Williams Team Principal James Vowles and F1 Academy drivers' champion Abbi Pulling show how advanced simulation is shaping the future of Formula 1.

The Future with Hannah Fry

S2, EP1 "Super Intelligence"

Artificial intelligence has begun to exhibit early signs of agency.

The Future with Hannah Fry

S2, EP2 "Animal Communication"

Bioacoustics technology and AI are revealing how animals communicate, and may soon allow humans to talk to them.

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