Watch S2, EP5: Cola Wars with Fubo for $0 Today
In the 1970s, one major cola brand launches a blind taste-test marketing plan that takes direct aim at their biggest competitor.
In the 1970s, one major cola brand launches a blind taste-test marketing plan that takes direct aim at their biggest competitor.
More episodes
The Food That Built America
S2, EP8 "Soup of the Century"When a chemist begins working at the Joseph A. Campbell preserve company, he invents a condensed soup that brings this rare luxury to the nation for the first time. It also attracts the attention of Henry Heinz, who becomes a bitter competitor.
The Food That Built America
S2, EP7 "Cookie Wars"A business partnership gone wrong leads Adolphus Green to create one of the most iconic cookie and cracker companies in history, and it revolutionizes packaging.
The Food That Built America
S2, EP6 "Chip Dynasties"Herman Lay takes regional and small-time chips business to a national scale with his cutting-edge sales techniques and world-changing packaging technology, while a rival innovator invents a new kind of snack chip that will challenge Lay's crown.
The Food That Built America
S2, EP5 "Cola Wars"In the 1970s, one major cola brand launches a blind taste-test marketing plan that takes direct aim at their biggest competitor.
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