The Lightbulb Moment Logo

Watch S1, EP3: Barcode: How the Barcode Shaped Our Modern Economy with Fubo for $0 Today

6HDThe Lightbulb Moment28mCuriosity Now

Barcodes have radically changed global commerce, helping fuel the rise of everything from massive companies like Walmart to world powers like China, and it all started with a man daydreaming on a beach in 1949.

Barcodes have radically changed global commerce, helping fuel the rise of everything from massive companies like Walmart to world powers like China, and it all started with a man daydreaming on a beach in 1949.

How to watch

More episodes

The Lightbulb Moment

S1, EP1 "The Hollywood Actress That Laid the Groundwork for WiFi"

During WWII, Actress Hedy Lamarr, deemed the world's most beautiful woman, invented a technology that laid the groundwork for the wireless internet of today.

The Lightbulb Moment

S1, EP8 "Streaming: The Invention That Revolutionized Streaming Video"

The early days of online video were plagued by low resolution, stamp-sized video, and unbearable buffering times but that changed when a breakthrough technology revolutionized streaming video and set the foundation for the era of Netflix.

The Lightbulb Moment

S1, EP9 "Interstate: How the Interstate Connected and Divided America"

Dwight Eisenhower's interstate highway system was the biggest infrastructure project of its time, a bold plan to connect all corners of America and boost the post-war economy but it also ended up deepening the divide between rich and poor.

The Lightbulb Moment

S1, EP10 "Edison: How Edison Reinvented Invention"

Edison pioneered the world's first research and development center in Menlo Park and worked with a group of experimenters to methodically zero in on the holy grail of electric light.

The Lightbulb Moment

S1, EP11 "Like Button: The Unintended Consenquences of the Facebook Like Button"

When first presented with the like button Facebook CEO Mark Zuckerberg worried that a quick thumbs up or down would discourage more meaningful online interaction but eventually his team changed his mind and transformed the world.

The Lightbulb Moment

S1, EP6 "Vanilla: The Bean That Shaped the Future of Food"

In 1841 on the small island of Réunion, a 12-year-old slave did something no one had done before; the vanilla bean takes the world by storm, sparking the artificial flavor revolution and forever changing how we eat.

The Lightbulb Moment

S1, EP5 "Mauve: The Fake Color That Made Our Modern World"

In 1856, a chemistry student accidentally created a strange substance with a rich purple hue; Mauve takes over the fashion industry, make food look more appetizing, and enable stunning advances in medicine.

The Lightbulb Moment

S1, EP4 "Florida: How Real Estate Rogues Invented Florida as We Know It"

Florida wasn't always the Sunshine State; in the 1920s, an army of real estate boosters set out to redefine Florida from an economic backwater to a ritzy vacation destination, sparking a land boom the likes of which America had never seen before.

The surprising impact of less-celebrated inventions and the moments of inspiration that made them possible.
Original Air Date: Feb 3, 2021
Playback: HD
2 seasons available on demand
Available on

More documentary shows

See all

Forensic Files

Eagle-eyed technical experts prove there is no such thing as a perfect crime as they assemble the pieces every criminal leaves behind. Dramatic crime re-creations and, sometimes, part of the investigations are a staple of the series. Some of the re-creations include alternate versions of the crimes, which are disproved by science. The show's episodes follow each case from the initial investigation until it reaches its legal resolution.

30 for 30

As part of its 30th anniversary celebration, ESPN looks back at notable sports happenings that occurred from 1979 to 2009 with this documentary series featuring 30 films from some of Hollywood's finest directors and producers. Peter Berg, Barry Levinson, John Singleton, Spike Jonze, Dan Klores, Barbara Kopple, Ron Shelton and Albert Maysles are among the filmmakers involved, and the stories told include the shocking trade of Wayne Gretzky in 1988, the Baltimore Colts' nighttime move in 1984, Reggie Miller's rivalry with the New York Knicks, the death of Len Bias in 1986, a profile of George Steinbrenner and his family business, and a look at Michael Jordan's attempt at a baseball career. A new series of 30 films premiered in October 2012 with "Broke," about the challenges athletes face in managing their money.

Unsolved Mysteries With Robert Stack

An exploration of Bigfoot II, threats and harassment, murder by arson and more.

Catfish: The TV Show

From the producers of the critically acclaimed 2010 documentary film "Catfish" comes a TV version, which follows the journey of couples who have formed an online relationship but have never met in person. Filmmakers Yaniv "Nev" Schulman -- whose own online love drama was the subject of the "Catfish" film -- and Max Joseph travel around the country to tell the stories of these hopeful romantic partners, and each hourlong episode is filled with mystery, surprises, and sometimes even shocking revelations as one partner discovers the truth about his or her significant other. What will happen when they meet in real life for the first time?

Explore {{ type }} on Fubo

Action

Action

Action

Comedy

Comedy

Comedy

Documentary

Documentary

Documentary

Drama

Drama

Drama

Family

Family

Family

Home/Cooking