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Adolphus Busch saves a failing brewery; his grandson turns Budweiser into America's number one beer, but after a corporate takeover, a marketing ploy brings consumer backlash and plummeting sales.
Adolphus Busch saves a failing brewery; his grandson turns Budweiser into America's number one beer, but after a corporate takeover, a marketing ploy brings consumer backlash and plummeting sales.
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S1, EP2 "The Rockefellers"John D. Rockefeller started out with one kerosene refinery in Cleveland, which within 15 years became Standard Oil, the largest oil producer in the world; the Rockefellers gave much of their wealth away and dedicated their lives to philanthropy.
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S1, EP3 "The Fords"Henry Ford was an American pioneer; he revolutionized the automobile, the assembly line production method and brought cars to millions of American families -- but his personal life was far from perfect.
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S2, EP4 "Astor"From the fur trade to the drug trade, John Jacob Astor builds America's first mega-fortune; ensuing generations of Astors battle to control it, helping to define the opulent Gilded Age.
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S2, EP9 "Johnson & Johnson"Robert Wood Johnson starts a medical supplies company that his son grows into a large healthcare products corporation; family rivalries and lawsuits threaten its reputation.
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S2, EP8 "Carnegie"Forrest Mars reunites with his estranged father to transform a candy company; Forrest takes over from family members to build one of the largest privately held corporations in the world.
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S2, EP7 "Anheuser Busch"Adolphus Busch saves a failing brewery; his grandson turns Budweiser into America's number one beer, but after a corporate takeover, a marketing ploy brings consumer backlash and plummeting sales.
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S2, EP6 "Harley-Davidson"Bill Harley and Arthur Davidson work with family members to build an iconic brand; their heirs lose control of the company but take back ownership and restore its reputation.
