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Bruce Pettet leads a fifth-generation family company on an unrelenting mission to make the best optics in America.
Bruce Pettet leads a fifth-generation family company on an unrelenting mission to make the best optics in America.
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American Made
S1, EP1 "Big Truck"Kip Fulks leaves a successful corporate career to lead a team of self-taught growers and brewers on a mission to challenge the biggest beer makers in America.
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S1, EP3 "Origin USA"Pete Roberts is the visionary behind Origin USA, a company uncompromising in its promise to produce 100% American made products; to keep his promise, Pete must challenge the idea that manufacturing must be done overseas.
American Made
S1, EP4 "Leupold"Bruce Pettet leads a fifth-generation family company on an unrelenting mission to make the best optics in America.
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S3, EP8 "Christopher Elbow"World-famous American chocolate-maker Christopher Elbow thought there was nothing he could love more than making chocolate, then he discovered fly-fishing.
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S3, EP5 "American Hat Co."Every cowboy hat has a story; it begins with its shape, but it's defined by something far greater; forged by skilled hands and steeped in over a century of tradition, each one becomes more than headwear, it becomes the crown of the American West.
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S3, EP4 "Stranahan's"In 1998, a barn fire united volunteer firefighter Jess Graber and brewery owner George Stranahan, sparking a friendship that led to Colorado's first Rocky Mountain Single Malt; Stranahan's uses pure mountain water to craft a whiskey.
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S3, EP1 "Martin Guitars"Journey into the heart of a family legacy, where luthiers transform wood and wire into instruments that have shaped the soundtrack of America for generations.
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