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TVGHDQuantum Marketing30mBloomberg Originals
Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing.
Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing.
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Quantum Marketing
"How AI Could Change the Advertising Business"Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing.
Host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers.
Original Air Date: Mar 27, 2025
Rating: TVG
Playback: HD
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