
Different women try to meet the challenging requirements to join the Dallas Cowboys cheerleading team and have their faces adorn posters, calendars and newspapers all over the world.

Kelli media trains the rookie candidates to determine who best represents the cheerleaders at press events; NBC news anchor Meredith Land tests their on-camera interview skills.

Personality is critical when representing the brand; Kelli takes the women on location to see how they interact during a public appearance.

Choreographer Nick Florez stops by to offer performance advice; the cheerleaders experience a day they will never forget when they wear the DCC uniform to pose for their cameo photos.

The squad goes on an appearance to support pop-music star Demi Lovato; a make-or-break moment finds the ladies learning the entrance to the famed pre-game dance.