
Mike Baxter is a happily married father of three daughters who finds himself the odd man out as he tries to maintain his manliness in a home surrounded by women. Mike tries to escape all the female drama at home in the warm, manly embrace of his job at the Outdoor Man store, a sporting goods emporium where he is marketing director. He also revels in his Outdoor Man vlog, which he uses as a pulpit for his opinions -- which often have nothing to do with the store's merchandise. When he's supposed to be selling mountain bikes or kayaks, he somehow ends up spouting off about the environment, health care, international politics or any other topic occupying his mind.

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Kristin finds herself comparing her boyfriend to John Baker (Jonathan Taylor Thomas), the ambitious owner of the restaurant she manages; as part of Eve's sniper/hunter training, she and Mike try to catch each other unaware.
Boyd finds Vanessa's ideas for the Halloween haunted house fundraiser too scary. Mike wants to help Boyd face his fears.
When Mike is reluctant to support a neighbor in her bid for the school board, he comes under suspicion when campaign signs start disappearing; Eve gets mixed messages when Kristin and Mandy give her advice on romance.
When Eve's neighbor beats her to starting her annual snow shoveling business, Mike gives her a lesson on capitalism and the free market.