
Mike Baxter is a happily married father of three daughters who finds himself the odd man out as he tries to maintain his manliness in a home surrounded by women. Mike tries to escape all the female drama at home in the warm, manly embrace of his job at the Outdoor Man store, a sporting goods emporium where he is marketing director. He also revels in his Outdoor Man vlog, which he uses as a pulpit for his opinions -- which often have nothing to do with the store's merchandise. When he's supposed to be selling mountain bikes or kayaks, he somehow ends up spouting off about the environment, health care, international politics or any other topic occupying his mind.

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When Mandy wants to enter a contest to be on a TV modeling show, Mike intends to give her his usual yes as he does with all of his daughters' requests, knowing that Vanessa will tell her no.
The Outdoor Man puts on a skit based on a Wild West Show starring Ed and Eve and directed by Mike; Mandy tries flirting with an oblivious Kyle.
Mike wages psychological warfare after he catches Mandy sneaking into the house late at night; Kristin tries to hide her new romance from Boyd.
When Mike hires a private soccer coach in hope of helping Eve land a scholarship, the ladies of the Baxter household are charmed by the young man.