
Jon Taffer is the Gordon Ramsay of the bar and nightclub business. In each episode of this series, Taffer helps transform a struggling bar into a vibrant, profitable business, utilizing his expertise as a nightlife consultant who has started, flipped or owned more than 600 bars and clubs in his career. From the height of the bar stools and the science of the perfect pour to the effect the tempo of the music has on alcohol consumption, Taffer delves into every facet of the business, and he does it with a no-holds-barred style. He's assisted by his wife, Nicole -- who enters establishments under cover to help diagnose the problems -- along with a rotating cast of experts that include a celebrity chef, a Master of Whisky and a mixologist.

The distrustful owner of a struggling military bar spends her time spying on her staff instead of paying attention to her bottom line.

Jon Taffer tries to convince the ultimate maternal figure to make her decisions like a business owner to save her struggling Las Vegas dive bar from closing its doors.

Jon tries to motivate the lethargic owner of The Fifth, who has been weighed down by his late father's failing legacy.

Jon Taffer helps a defiant owner take responsibility for his failures in order to save himself from ruin.