
Jon Taffer is the Gordon Ramsay of the bar and nightclub business. In each episode of this series, Taffer helps transform a struggling bar into a vibrant, profitable business, utilizing his expertise as a nightlife consultant who has started, flipped or owned more than 600 bars and clubs in his career. From the height of the bar stools and the science of the perfect pour to the effect the tempo of the music has on alcohol consumption, Taffer delves into every facet of the business, and he does it with a no-holds-barred style. He's assisted by his wife, Nicole -- who enters establishments under cover to help diagnose the problems -- along with a rotating cast of experts that include a celebrity chef, a Master of Whisky and a mixologist.

One eccentric wine bar owner is too occupied being the life of the party to notice his business is withering on the vine.

Feuding brothers' obnoxious behavior drives away customers at the oldest bar and BBQ joint in Youngstown, Ohio; Taffer tries to put the fire back in their bellies before the business goes up in smoke.

An absentee owner threatens his marriage by drinking away his financial sorrows and flirting with the female patrons.

When an old-school Memphis cigar man takes a stab at the bar business, he discovers hiring his millennial son wasn't quite what he had expected.