
Jon Taffer is the Gordon Ramsay of the bar and nightclub business. In each episode of this series, Taffer helps transform a struggling bar into a vibrant, profitable business, utilizing his expertise as a nightlife consultant who has started, flipped or owned more than 600 bars and clubs in his career. From the height of the bar stools and the science of the perfect pour to the effect the tempo of the music has on alcohol consumption, Taffer delves into every facet of the business, and he does it with a no-holds-barred style. He's assisted by his wife, Nicole -- who enters establishments under cover to help diagnose the problems -- along with a rotating cast of experts that include a celebrity chef, a Master of Whisky and a mixologist.

Jon comes to the rescue of a nearly 100-year-old VFW Post that was decimated by Covid and struggles to hang on amidst a membership and decaying building.

Mixologist Phil Wills travels to Holly, Michigan to help rescue a bar whose failure has impacted an entire family and threatens to break them apart.

An abrasive owner takes advantage of his mom's generosity to take over a craft beer bar from his landlord.

The Blue Frog 22 is a failing bar in Chicago.