
Jon Taffer is the Gordon Ramsay of the bar and nightclub business. In each episode of this series, Taffer helps transform a struggling bar into a vibrant, profitable business, utilizing his expertise as a nightlife consultant who has started, flipped or owned more than 600 bars and clubs in his career. From the height of the bar stools and the science of the perfect pour to the effect the tempo of the music has on alcohol consumption, Taffer delves into every facet of the business, and he does it with a no-holds-barred style. He's assisted by his wife, Nicole -- who enters establishments under cover to help diagnose the problems -- along with a rotating cast of experts that include a celebrity chef, a Master of Whisky and a mixologist.

Swanky Bubbles is a failing champagne bar in Philadelphia.

Jon goes to work on a bar in the deep south run by a family from New York who make the waitresses dress provocatively and have a menu of sixty items, only five of which sell.

When Taffer returns to Second Base Bar and Grill to find an owner has let the bar deteriorate, he must decide if he will save it once again.

Jon tries to help an owner who is unable to take control of her own bar or her explosive chef due to her crippling fear of failure and change.