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Exploring the evolving narrative of America through the stories of some of the nation's most famous families.
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S2, EP7 "Anheuser Busch"
Adolphus Busch saves a failing brewery; his grandson turns Budweiser into America's number one beer, but after a corporate takeover, a marketing ploy brings consumer backlash and plummeting sales.
S2, EP8 "Carnegie"
Forrest Mars reunites with his estranged father to transform a candy company; Forrest takes over from family members to build one of the largest privately held corporations in the world.
S2, EP6 "Harley-Davidson"
Bill Harley and Arthur Davidson work with family members to build an iconic brand; their heirs lose control of the company but take back ownership and restore its reputation.
S1, EP2 "The Rockefellers"
John D. Rockefeller started out with one kerosene refinery in Cleveland, which within 15 years became Standard Oil, the largest oil producer in the world; the Rockefellers gave much of their wealth away and dedicated their lives to philanthropy.
