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From social media to AI, advertising has changed dramatically in a short time; host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers.
S2026, EP1 "How Lectric Is Looking to Fuel the eBike Industry"
Raja Rajamannar sits down with Lectric eBikes co-founders Levi Conlow and Robby Deziel to explore how marketing can move an emerging technology into the mainstream by centering customer experience around the concepts of adoption and trust.
S2026, EP2 "Airbnb's Bet on Experience-Driven Marketing"
Airbnb Chief Experience Officer Hiroki Asai explains how the company seeks to drive deeper brand engagement through real-world experiences.
S2026, EP3 "Athletic Brewing's Push to Reshape Beer"
Athletic Brewing helps move non-alcoholic beer into the mainstream; chief executive officer Bill Shufelt explains how it paired a reinvented product with the concepts of craft and wellness.
S2026, EP4 "L'Oréal's Strategy For A New Era Of Beauty"
Raja Rajamannar sits down with Asmita Dubey, L'Oréal's global chief digital and marketing officer, to unpack how the century-old brand is adapting to the influencer economy and beauty technology.
