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On Post Credits with Ian Schafer, Shana Stephenson, Chief Brand Officer of the New York Liberty and former ESPN executive, explains how she turned a WNBA team into a cultural force. By blending storytelling, creators and community, she shows how modern brands are outperforming traditional Hollywood-style marketing.

On Post Credits with Ian Schafer, Shana Stephenson, Chief Brand Officer of the New York Liberty and former ESPN executive, explains how she turned a WNBA team into a cultural force. By blending storytelling, creators and community, she shows how modern brands are outperforming traditional Hollywood-style marketing.

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"Why Creators No Longer Need Hollywood to Fund Their Ideas ----- Christian Tom"

EP2 On Post Credits with Ian Schafer, Christian Tom, co-founder and CEO of AND Media and former Biden Administration White House Director of Digital Strategy, explores a new path for creators who once had to wait for Hollywood to turn their ideas into shows. Through AND Media, Tom invests in creators and gives them access to capital, development support and infrastructure to build original IP on their own terms.

Post Credits

"Why Women's Sports Are Winning at the Content Game"

On Post Credits with Ian Schafer, Shana Stephenson, Chief Brand Officer of the New York Liberty and former ESPN executive, explains how she turned a WNBA team into a cultural force. By blending storytelling, creators and community, she shows how modern brands are outperforming traditional Hollywood-style marketing.

Original Air Date: Sep 8, 2026
Playback: HD
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